Updated November 2025
Fire Ganja Limited o/a Mellow Malibu
(“Fire Ganja Limited”, “Mellow Malibu”, “we”, “us”, “our”)

Fire Ganja Limited, operating under the brand Mellow Malibu, is committed to protecting the privacy of individuals who visit our website, shop with us in-store, or engage with our products, services, and digital offerings. This Privacy Policy (“Policy”) explains how we collect, use, share, and safeguard personal information.

By visiting mellowmalibu.ca, contacting us, signing up for our promotions, or purchasing any Mellow Malibu products or services, you agree to the practices outlined in this Policy.

If you have questions, you may contact us at: contact@mellowmalibu.ca

1. WHAT DOES THIS POLICY COVER?

This Policy covers our collection, use, storage, and disclosure of Personal Information, meaning information about an identifiable individual.

This Policy does not apply to companies we do not own or control, including external partners such as delivery platforms, advertising networks, or third-party loyalty providers.

We do not knowingly collect or solicit data from anyone under the age of 19 in compliance with Ontario cannabis regulations. Users must verify their age before accessing our website or purchasing cannabis products.

2. PERSONAL INFORMATION WE COLLECT

We collect Personal Information in several ways to operate our business, comply with legal requirements, and provide a safe and tailored customer experience.

2.1 Information You Provide to Us Directly

This includes information you submit through mellowmalibu.ca, in-store, or through email:

Full name
Email address
Phone number
Delivery or billing address (if applicable)
Date of birth (for age verification and legal compliance)
Your preferences or communications with us
Job applications submitted through our website or email

This information is used to:

Provide products and services
Verify age and identity
Respond to inquiries
Process payments or orders
Provide customer support
Manage your account (if applicable)

2.2 Purchases, Loyalty & Customer Behaviour Data

If you create a customer profile or shop with us, we may collect:

Purchase history
Product preferences
Browsing activity on mellowmalibu.ca
Loyalty program interactions
Opt-in marketing preferences

We use this information to:

Recommend products
Improve customer experience
Provide rewards, promotions, or discounts
Comply with cannabis recordkeeping requirements under AGCO

2.3 Website, Usage & Technical Data

When you visit our website, we automatically collect:

IP address
Browser type and device information
Pages viewed, clicks, and time spent
Referring URLs
Website performance logs

We use this information to:

Improve website performance
Diagnose technical issues
Enhance security
Analyze trends and user behaviour

2.4 Cookies & Tracking Technologies

We use cookies, pixels, tags, and similar tools to:

Keep sessions active
Remember your preferences
Provide age-gating compliance
Support analytics and site optimization
Deliver personalized marketing (only with consent)

You may disable cookies in your browser, but some features of the site may not function properly.

3. HOW WE USE PERSONAL INFORMATION

We use Personal Information to:

Operate and improve mellowmalibu.ca
Process orders or inquiries
Send notifications, updates, and promotions (only if you opt-in)
Comply with legal obligations under the Cannabis Licence Act, AGCO regulations, and Ontario retail requirements
Prevent fraud or unauthorized activity
Analyze customer trends for business insights

We do not sell Personal Information.

4. HOW WE SHARE PERSONAL INFORMATION

We may share limited Personal Information in the following circumstances:

4.1 Service Providers and Vendors

We use third parties to help us operate, such as:

Website hosting providers
Payment processors
Email marketing platforms
Delivery/courier services (if applicable)
IT/security providers
Retail POS systems

These parties are only permitted to use the information as needed to perform their services.

4.2 Legal Compliance

We may disclose information:

To comply with AGCO inspections
To comply with federal/provincial cannabis regulations
In response to lawful requests, warrants, or court orders
To protect our rights, property, or safety

4.3 Business Transfers

If Fire Ganja Limited is acquired, merges, undergoes financing, or transfers assets, personal information may be transferred to the new entity as permitted by law.

5. STORAGE AND LOCATION OF INFORMATION

Personal Information is stored on secure servers located in Canada, unless otherwise required for specific service providers.

By using our website or services, you consent to the storage and processing of your information in Canada.

6. RETENTION

We retain Personal Information only as long as required for:

The purpose it was collected
Legal and regulatory obligations
Business recordkeeping requirements

After this period, information is securely deleted or anonymized.

7. ACCESS, CORRECTION & RIGHTS

You have the right to:

Request access to your Personal Information
Request correction of inaccurate information
Withdraw consent for marketing communications
Request deletion (where permitted by law)

Requests may be submitted to: contact@mellowmalibu.ca

We may require verification of identity before fulfilling any request.

8. SECURITY

We take reasonable administrative, technical, and physical safeguards to protect Personal Information from:

Loss
Misuse
Unauthorized access
Disclosure
Alteration

However, no online system is 100% secure.

9. CHANGES TO THIS POLICY

We may update this Privacy Policy to reflect changes to our business, website, or legal obligations. Updates will be posted on mellowmalibu.ca with a revised “Updated” date.

Continued use of our website after any update constitutes acceptance of the revised Policy.

10. CONTACT INFORMATION

If you have questions about this Policy, or wish to make an access/correction request, contact:

Mellow Malibu / Fire Ganja Limited
Email: contact@mellowmalibu.ca
Website: mellowmalibu.ca
Attn: Privacy Officer